The barriers between media buyers and sellers are not enabling strong, safe, and seriously impactful partnerships. Fundamentally, the reason we enter into contracts and agreements is that there is a lack of trust between the parties to the transaction. In order to create contracts, we must follow a legal process that requires multiple steps, additional parties, and a ton of documentation.
As a result, the intermediaries use a lot of time and resources. Just recall the last time you drafted a contract and the cost you incurred for your attorney’s services in preparing all the necessary documentation, as well as the time you spent traveling to and from downtown to collect the necessary signatures.
Even while we consider these disadvantages to be standard when forming contracts and agreements, they can all be avoided by making use of blockchain technology, notably smart contracts.
So, this is one of the real-world issues that blockchain has resolved.
Blockchain platforms can bring the certainty of the financial space to the ad marketplace, allowing for unmatched security, transparency, and efficiency across all transactions, regardless of the complexity or scale. Every aspect of blockchain platforms, from their vast discovery network to their automated compliance assurance, has been developed with transparency in mind. It all comes together as a powerfully safe environment for brands, agencies, and publishers to create more profitable partnerships in less time than ever.Close