In the music business, finance is a challenge for producers, writers, and performers on a global scale. Due to the ease with which businesses and startups can acquire money in a reasonably priced and straightforward manner, crowdfunding is growing in popularity. Additionally, it has always been the main method of funding for nonprofit organizations.
However, despite this, a number of issues, including investor exploitation, security concerns, and even unlawful transactions, afflict crowdfunding platforms. Investors get fearful as a result of all this, leaving crowdfunding platforms.
As a result, the way things are now conducted is causing problems for both the organizations and the investors.
Blockchain can provide a digital marketplace for artists and songwriters to both easily monetize and share a percentage of a song’s royalties to fans and brands for royalty-based financing through an Initial Song Offering® (ISO™).
The Initial Song Offering includes a particular date and time when royalty rights will be made available to the public. Just as ticket sales for a popular artist may sell out in minutes, an ISO creates a focal point for awareness, demand, and opportunity.